RONALD H. BALLOU

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Is Professor of Operations, Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio, U.S.A. Dr. Ballou received B.M.E., M.B.A., and Ph.D. degrees in the areas of engineering and business administration, majoring in business logistics, from The Ohio State University. He has published over 50 articles in professional logistics journals and is the author of Business Logistics/Supply Chain Management (5th edition, Prentice Hall) and Basic Business Logistics (2nd edition, Prentice Hall). He also has developed computer software (NETWORK) for locating facilities in logistics networks, used widely by companies throughout the world. Professor Ballou has been a consultant to many companies on logistics matters, especially in the area of logistics network design.