Is about what goes wrong and why, about the path from good (and often correct) intention to disaster. It is about the bumpy road from a great idea to complete industry failure. And it´s about how to avoid that road. This is a book of stories. Each tale paints a picture of good intentions gone wrong. Through the stories you will meet a cast of characters familiar to anyone in business - the Empowering Manager, the Uncertain Strategist, the Global Communicator and the Merged Chief Executive. Each story has a moral, a New Rule for the New World, a practical rule that would have prevented failure.
|Código de barras||9781900961158|
|Título||New Rules for the New World|
|Subtítulo||Cautionary Tales for the New World Manager|
|Tipo de capa||Brochura|